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☆ The state of women's sports: Top executives weigh in on parity, media share and NIL regulations
▼ + stars: | 2024-03-17 | by ( Jessica Golden | ) www.cnbc.com time to read: +12 min

From Caitlin Clark fever in Iowa to a packed house of 92,000 fans for women's volleyball in Nebraska, women's sports have never been more at the forefront. Last year saw record media deals for women's sports as the NCAA and NWSL both inked groundbreaking agreements. David Dow | Getty ImagesCathy Engelbert, commissioner of the Women's National Basketball Association: One of the obstacles is the undervaluation of our assets. Jayna Hefford, senior vice president of operations for the Professional Women's Hockey League: Women's sports still struggle to secure prime broadcast windows, consistent airtime and traditional media coverage. Steven Ferdman | Getty ImagesAmy Howe, FanDuel CEO: Women's sports need to continue to position their star athletes (i.e.

Persons: Caitlin Clark, Matthew Holst, there's, Renie Anderson, Jessica Berman, Jesse Grant, CNBC Jessica Berman, Cathy Engelbert, Breanna Stewart, David Dow, Jessica Gelman, John Lamparski, KAGR, Caitlin Clark's, Jayna Hefford, Haley Rosen, Mollie Marcoux Samaan, Michael Reaves, LPGA we've, Katrina Adams, Louis Armstrong, USTA Billie Jean King, Steven Ryan, Sabrina Ionescu, Coco Gauff, —, Berman, Pamela Duckworth, Engelbert, Magic Johnson, Larry Bird, Michael Jordan, Amy Howe, Steven Ferdman, FanDuel, Ionescu, A'ja Wilson, Rosen, Adams, they've, Renie, Anderson, I'm, influencers, Duckworth, Angel Reese, Billie Jean King, Jayna, Mark Blinch Organizations: Iowa Hawkeyes, NCAA, Michigan Wolverines, Carver, Getty, women's, Deloitte, CNBC, NFL, National Women's Soccer League, National Women's Soccer, WNBA, New York Liberty, Kia, Connecticut Sun, National Basketball Association, Business, New York Marriott Marquis Hotel, MIT Sloan Sports Analytics, MIT Sloan Sports Analytics Conference, Sports, Professional Women's Hockey, Association, Tiburon Golf Club, Professional, LPGA, USTA, Louis, USTA Billie, USTA Billie Jean King National Tennis Center, United States Tennis Association, Women's Tennis, Fubo Studios, FuboTV, NBA, Nike, Wall, Spring Studios, Renie Anderson NFL, Toronto, New York, Mattamy Athletic Centre Locations: Iowa City , Iowa, Iowa, Nebraska, Brooklyn , New York, New, New York City, Naples , Florida, NY, Toronto , Ontario, Canada

“I didn’t even make it home, and you’re telling me that I got traded,” Tapani added, remembering what she told Minnesota GM Natalie Darwitz. The trade became the first to put CBA relocation clauses to the test, while creating some initial confusion among the players involved. Jaques and Cook left their cars behind, unsure of how to get them to their new cities. Cook said PWHL officials have been in contact to help with the challenges of relocation. “They’ve been asking and trying to learn about what we’re going through, so yeah, I think it’ll be different for the next lucky girl that gets traded,” Cook said.

Persons: Susanna Tapani, “, ” Tapani, Natalie Darwitz, Abby Cook, Sophie Jaques —, ” Jaques, PWHL, What’s, Jaques, Cook, they’re, Liz Schepers, Clair DeGeorge, Schepers, “ They’ve, ” Cook, ” Darwitz, Darwitz, Jacques, Lee Stecklein, Danielle Marmer, Marmer, ’ ”, GM Don Sweeney, Tapani, ”, it’s Organizations: hockey, Hockey, Minnesota, Tapani, NHL, Ohio, Boston, NHL's Bruins, GM, ” Locations: Twin Cities, Boston, Minnesota, Finland, Sweden, Russia

TORONTO (AP) — Kristen Campbell made 30 saves in front of a women’s hockey-record crowd of 19,285 fans at Scotiabank Arena, helping Toronto beat Montreal 3-0 on Friday night in the Professional Women’s Hockey League. Minnesota set the previous PWHL mark of 13,316 for its home opener against Montreal on Jan. 6 at Xcel Energy Center. Jesse Compher, Hannah Miller and Victoria Bach — into an empty net — scored in the third period to help Toronto (6-5-0) win its fourth straight. Ann-Renee Desbiens stopped 21 shots for Montreal (6-2-2). Canadian women’s basketball team star Kia Nurse, the cousin of PWHL Toronto star Sarah Nurse, performed the ceremonial puck drop.

Persons: — Kristen Campbell, ”, Jesse Compher, Hannah Miller, Victoria Bach, Ann, Renee Desbiens, Compher, Miller, Bach, Kia Nurse, Sarah Nurse, ___ Organizations: TORONTO, Scotiabank Arena, Toronto, Montreal, Professional Women’s Hockey League, Xcel Energy, Minnesota, Sunday, York Locations: Ottawa , Ontario, Canada, Finland, Minnesota, Toronto

It’s the second straight Rivalry Series in which the United States won the first three games, only to see Canada storm back and win four straight. The teams split a pair of games in Ontario in December, with Canada winning the fourth game in a shootout. Then, Canada won two straight last week in Saskatchewan. “The Canada-U.S. games are always exciting games and the games you get up for,” Spooner said. Photos You Should See View All 21 ImagesGrace Zumwinkle scored for the Americans.

Persons: — Natalie Spooner, Emma Maltais, Ann, Renée Desbiens, Marie, Philip Poulin, Ashton Bell, Sarah Nurse, It’s, ” Maltais, “, we’re, ” Spooner, Grace Zumwinkle, Nicole Hensley, Abbey Levy, Kendall Coyne Schofield, Hensley, Spooner’s, Brianne Jenner, Spooner, Taylor Heise, Heise, “ That’s, John Wroblewski, ” Poulin, Canada’s, Maltais, Bell, Zumwinkle, Desbiens, Levy, ” Organizations: PAUL, Canada, United States, Bell, IIHF Locations: Canada, United States, Tempe , Arizona, Los Angeles, Ontario, Saskatchewan, U.S, Utica , New York

TORONTO (AP) — Connor McDavid won the NHL All-Star Skills competition Friday night, taking home the $1 million prize while showing once again why he is considered the best hockey player in the world. "I thought it was a fun event," McDavid said. Photos You Should See View All 45 ImagesThree players from the Western Conference rival Colorado Avalanche also put on a show. The prize money was one of the new wrinkles at the redesigned skills competition that featured just 12 players. Nurse and Turnbull were among the players who took part in the PWHL 3-on-3 showcase Thursday night.

Persons: — Connor McDavid, McDavid, I’m, Leon Draisaitl, Nathan MacKinnon, Cale Makar, Alexandar Georgiev, —, “, ” Draisaitl, ”, Auston Matthews, William Nylander, Nikita Kucherov, David Pastrnak, Kucherov, Doug Gilmour, Steve Thomas, Sarah Nurse, Blayre Turnbull, Turnbull, ___ Organizations: TORONTO, NHL, The Edmonton Oilers, ” Oilers, Western Conference, Colorado Avalanche, Leafs, Toronto Professional Women’s Hockey League, Canadian

A month in, the launch of the Professional Women's Hockey League has been by all accounts a resounding win, from multiple attendance records being broken to the quality of play. Women's players have been involved in NHL All-Star Weekend several times now, including longtime U.S. captain Kendall Coyne Schofield stealing the show in the fastest skater event in the 2019 skills competition. Minnesota on Jan. 6 set the record for the biggest crowd to attend a professional women's hockey game with 13,316 at the Wild's home arena in St. Paul. “We’ll continue to lean in and work with the women’s players and have them as part of our world,” Mayer said. “It just makes it a better event.”The only thing that would be better, Coyne Schofield said, is having every PWHL player taking part.

Persons: “, Hilary Knight, Kendall Coyne Schofield, Canada's Sarah Nurse, Igor Shesterkin, we’ve, Coyne Schofield, Nathan Phillips, Mark Walter, Paul, ”, Meghan Duggan, Steve Mayer, “ We’ll, ” Mayer, ” Nurse, Taylor Heise, ” Heise Organizations: Professional Women's Hockey League, NHL, Boston, Olympic, U.S, New York Rangers, Canadian, Los Angeles Dodgers, Premier Hockey Federation, New Jersey Devils, Toronto, Mattamy Athletic Center, Leaf, Toronto's, Montreal, Scotiabank Arena Locations: South Florida, Toronto, Boston , Minnesota , New York, Montreal, Ottawa, Minnesota, St, U.S

Alina Muller has already accomplished plenty in the 10 years since scoring Switzerland’s bronze-clinching goal to become, at 15, the youngest women’s hockey player to win a medal at a Winter Olympics. Another first comes Thursday when she takes part in the Professional Women’s Hockey League’s 3-on-3 showcase game as part of the NHL’s All-Star weekend festivities in Toronto. Political Cartoons View All 253 ImagesNHL chief content officer Steve Mayer said the league has liked to use All-Star Weekend as a way to lean into women’s hockey. Like I must have done something right in life,'” said Team King coach and former Canadian national team player Cassie Campbell-Pascall. The team set a pro women’s hockey attendance record with 13,316 turning out for its home-opening 3-0 win over Montreal.

Persons: Alina Muller, Muller, it's, ”, it’ll, — Kendall Coyne, Steve Mayer, ” Mayer, “, Justin Trudeau, Ottawa’s, Mueller, Alex Carpenter, King —, Billie Jean King —, Hilary Knight, Coyne Schofield, Marie, Philip Poulin, Kloss —, Ilana Kloss —, Carpenter, Taylor Heise, Sarah Nurse, Brianne Jenner, Cassie Campbell, there’s, ” What’s, Pascall, Meghan Duggan, Campbell, “ It’s, Renata, Louis, we’ve, we’re, Toronto’s, Nicole Hensley, Paul, ” Hensley, that’s, Stephen Whyno, ___ Organizations: Professional, Boston, NHL, Canadian, Northeastern, Canada's, Campbell, Canada, ” Scotiabank, Toronto, Mattamy Athletic Centre, Montreal, Scotiabank . Minnesota, Xcel Energy, U.S, AP Locations: Toronto, Europe, Asia, Switzerland, United States, St, Minnesota

The newly launched Professional Women’s Hockey League is quickly taking shape. The head coaches are but an example of the step up in class for women’s hockey, with Ryan reunited with Gina Kingsbury, who left Hockey Canada to be Toronto’s GM. Howie Draper, who coached the University of Alberta women’s team to eight national titles, was hired by New York. The majority of the players signed had connections to their respective communities, with most national team players staying in their home countries. She attended a prep school, and played for both the now-defunct Canadian Women’s Hockey League and National Women’s Hockey League Boston-based franchises.

Persons: Hilary Knight, Philip Poulin, Kelly Pannek, Troy Ryan, Courtney Kessel, Kori, Taylor Heise, ” Heise, I’m, Natalie Darwitz, Heise, Darwitz, Lee Stecklein, Kendall Coyne Schofield, Mark Walter, Billie Jean King, Ryan, Gina Kingsbury, Carla MacLeod, Howie Draper, Charlie Burggraf, Micah Zandee, Hart, Alex Carpenter, Abby Roque, Knight, ”, “, ” Pannek, Brant Feldman, Pannek, ” Darwitz, Kelly Organizations: Women’s Hockey League, Canadian, Minnesota, Golden Gophers, Associated Press, Los Angeles Dodgers, Hockey Canada, Czech Republic national, University of Alberta, New, Bethel University, Team USA, National Women’s Hockey League Boston Locations: Boston, Marie, Quebec, Minnesota, Toronto, Montreal, ., “ Minnesota, Chicago, Boston , New York, Ottawa, New York, California, Idaho, New England, City, Plymouth , Minnesota

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